Is that there are SO many people doing it right now - and they're all copying off the most popular sellers. Exact copies of pendants, directly ripping off ideas, etc. And of course the copies aren't as good as the originals, and are half the price.
Anyway, for now I've started selling some jewels in my pal Chloe's Etsy shop AWESOME EXPRESS. I really need to list some more stuff, promote more... but I'm off to have a drink. Before I go, here are links to the two items I've listed... so far.